Guides & help
Finding and redeeming free app codes, and running a promotion if you're the one giving them away.
Finding and claiming free apps
How to redeem an App Store promo code on iPhone
Step-by-step instructions for redeeming a promo code or offer code, and what to do if it doesn't work.
Are App Store promo codes safe to use?
What a code can and can't do on your device, and how to tell a legitimate giveaway from a scam.
Where to actually find free iPhone app deals
Why most old-school 'free app of the day' sites stopped being useful, and where genuine giveaways still show up.
Running a promotion as a developer
How to run a free-download promo for your iOS app launch
Why download velocity matters for App Store ranking, and how to structure a free-download promo around your launch week.
App Store offer codes vs. promo codes: what's the difference
Apple gives you two different mechanisms for giving away paid content for free. Here's which one to use and when.
How to generate App Store promo codes in App Store Connect
A step-by-step walkthrough for generating codes, plus the limits Apple enforces on them.
How to get your first 100 users for a new iOS app
Practical, low-budget channels for finding real users before you have an audience or a budget.
iOS App Store optimization: a practical ASO checklist
The listing elements that actually move search ranking and conversion — not the padding.