Playbook
Guides for iOS developers
Practical, no-fluff guides on running promotions and getting your first users.
How to run a free-download promo for your iOS app launch
Why download velocity matters for App Store ranking, and how to structure a free-download promo around your launch week.
App Store offer codes vs. promo codes: what's the difference
Apple gives you two different mechanisms for giving away paid content for free. Here's which one to use and when.